Monday, April 1, 2013

Birch and After CeBit 2013


Birch just finished CeBit 2013( Hannover, Germany) exhibition on March 5-9., and we had a successful exhibition over there. Birch products attracted the visitors’ attention. 




a.      Aluminum materials:  Plastic housing is increasingly losing out to the Birch new products, and now Birch released a series of new products with aluminum materials.
b.      Thin/sleek design:      Birch is the forerunner in the POS market to release thin/sleek design products. Take BP-001 as example 80mm thermal receipt printer, w/aluminum
Chassis, but it is about 50% less in size in its class.
c.       Breakthrough and Innovation:      Besides the state of the art design, Birch released new M/B platform such as DualCore N2800( 1.86Ghz) , Core i3/i5/i7 IVY bridge M/B, and Breakthrough design concepts of PR (My POS system) series( all-in-one system with 80mm thermal receipt printer built-in)


1.      It’s on a roll----- Birch PR all-in-one system built-in 80mm receipt printer
a.      Birch PR system( my POS system)------ a new beauty is born
Based on the Birch panel PC system ( 10”, 12” and 15”), Birch offers “ Convertibles” PR system series with A8 trunk( 80mm thermal receipt printer built-in) by VESA75 mounted. Then PR system offers you the function of “ convertibles “ and “ Flexibility” which help you to meet your applications with less inventory load.

Base    = 10”/12” /15” Birch panel PC system( called as PP system)
PR system built-in receipt printer     = PP + A8 trunk.

b.      Birch PR system( my POS system) + Omni-directional laser --------Easy solution for your cashier counter
As the PR system already has 80m thermal receipt printer built-in, then you are well advised to have the other choices for your cashier counters

Birch PR system + BS370 large screen omni-directional laser scanner
Birch PR system + BS360 compact omni-directional laser scanner




2.      Aluminum BP-001---------about 50% less in size in its class
Birch BP-001 is a completely innovative receipt printer in aluminum chassis, and comes with “the adapter closet “at the back to protect the adapter. Furthermore, BP-001 is with “ Straight-UP “ design which offers the front printing paper out.

----Built-in complete SEIKO mechanism ( printerhead + AutoCutter) and Birch compact controller board
----print speed up to 200mm/second.
----RS232 + USB interface.



3.      Core i platform M/B---------designed for high-speed CPU concerned market
Birch works aggressively on the M/B to keep up with the Intel advanced technology even for the Core i3/i5/i7 platform, and we got a very strong responses at CeBit 2013 and the last 2 months:

Sandy bridge corei3/i5/i7 , Intel H61 chipset, socket-type CPU( CPU upgradeable-----Birch 866, G630T CPU(available now)
IVY bridge core i3/i5/i7, Intel HM70 chipset------- CARiSMA series with IVY bridge Core i M/B ( will be available in this May)
                                                                                  PP/PT/PZ/PR series with IVY bridge Core i M/B( will be available in 3Q of 2013)



4.      Point-of-Service solutions -------Fan-less, Environmentally friendly and save Energy.
It is not the right way to have the traditional POS systems and general computers for point-of-service solutions. Birch 10” systems are your best choice for point-of-Service applications, and we have been getting the great and strong responses from the market even at CeBit 2013:

IT6000C2 EstiLo series    10” LED( 1024 x 768), projected capacitive touch, zFLAT true-FLAT, Aluminum chassis, DualCore N2800( 1.86Ghz), Fan-less

10” PP/PT/PZ/PR system        10” LED( 1024 x 768, projected capacitive touch, z-FLAT true-FLAT, Aluminum chassis, Dual Core N2800 or Dual Core D525



5.      Price-Checker--------Help your CRM system with more user-friendly information
Birch released a professional price-checker series which is “ Seamless” solid built in omni-directional laser, furthermore it comes with powerful utilities and demon tool for your application software integrated. It is easy and simple:

Colors: RED as standard( option for Black)
Interface: Ethernet., or PoE( power over Ethernet., or Wireless.


6.      Auto-sensor functions on barcode scanners--------it is more automotive and powerful.
We already upgraded our high-end barcode scanners with the “ Auto-sensor function” to support your applications. All of the barcode scanners below can be option for “ hand-free “ operation high stand:

BD-388III: Gun type long range CCD scanner
BF-481:      Heavy duty industrial long range CCD scanner
BS-915II:    Cost effective laser scanner.
FS-499:      Fixed type long range CCD scanner



7.      On-sale items with attractive prices---------On-sale program now
We offer the on-sale programs for the following products, please contact us for details

CD-100: 60mm width handheld barcode scanner , 65mm depth of field, 100 scan/second.
BZ-188:  Gun type long range CCD scanner, 200mm depth of field, 100 scan/second

If you need any further products information, feel free to contact us. sales@mail.birch.com.tw
Or visit our website www.birch.com.tw